About Us

CollaborATE works with leading and emerging food and beverage companies to maximize profitability, manage and sustain growth, and obtain and keep competitive market share through engaging innovation and strategy.


With two decades of foodservice experience ranging from QSR’s and Convenience stores to Country Clubs and Resorts, CollaborATE understands your needs and the scope of the food world in it’s entirety. Truth be told, there are a lot of great culinarians out there as well as a lot of great business consultants, but there are few that can bring both to the table at a high level. Having worked in the trenches of both worlds, we bring a holistic view that saves time and money.


The Founder



Courtney Williams



BS Hospitality – Penn State University

Masters Creativity Innovation – Drexel

Working with R&D for food is Courtney’s forte with an emphasis on strategy and preparing companies for 5 and 10 years down the road ensuring the longevity of programs. Working for companies such as Potbelly Sandwich works and Sheetz as well as fine dining establishments like Reunion Resort and Bel-Wood Country club, have given her the groundwork and background as to how both the FOH and BOH work based on clientele wants and needs. She has an extensive background in implementing new foodservice programs having created programs from scratch including product, equipment, design, marketing, training and internal communication multiple times. She feels that helping companies to create their own Stage Gate process and innovation pipeline is an integral part of success and one of the key differentiators of her services.